Translations | Tipitii Translations

Translation services and areas of specialisation

I provide fluent translations from Finnish to English. I make sure that the translation speaks to the target audience in the right way and reflects the brand and voice of your company or organisation.

I don't just translate, I create translation copy, also known as transcreation.

I also offer proofreading and language revision in Finnish and English. I can transcribe, for example, the dialogue on your marketing video and translate it so you can create subtitles for it.

Your carefully designed, attractive marketing texts should have an equally carefully and skilfully crafted English version. A translation that helps to build your brand and create a positive customer experience, while evoking the desired emotion and inspiring the reader to take action.

That's why a simple translation simply won't do.

As an experienced marketing translator, I know how to look beyond the structure of the source text and write a new message that takes into account the conventions of the target language and culture. The result is a creative translation, also known as transcreation.

A translation that doesn't sound like a translation fits into the target culture seamlessly. It doesn't have elements of the source culture and its way of thinking leaking through; instead, it is effectively adapted to the target culture. This ensures that your translated text inspires confidence and sounds professional.

If needed, I can fine-tune the finished translation with you to ensure it is consistent with your brand and your company's tone of voice.

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I will translate your texts related to fashion, fabrics, home textiles and interior design into compelling messages that reflect your brand’s tone of voice.
Whether it’s a website, product descriptions for an online store or a blog post, an attractive and fluent translation inspires confidence.

Let me help you wow your clients with quality. Because a translation that sounds unnatural, awkward or contains errors sends a message of sub-standard quality, no matter how outstanding your products are. Potential partners may also doubt your company’s ability to do things effectively if you communicate in poor English.

Top-quality translations into English highlight the quality your business delivers. My extensive experience in textiles is based on my training as a weaver-artisan and a lifelong passion for handicrafts. I have also completed courses in fabrics and interior design at the University of the Arts London.

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It goes without saying that the visual appearance of beauty products is very important. However, beautiful images will fail to make the desired impression if the cosmetics product is described in clumsy terms.

That’s where a translator with a deep knowledge of the source language and culture comes in handy.

Today’s consumers are well-informed and know what they want. To help them choose the right product, the message must both convey information about the product in a clear and attractive way and evoke emotion.

Marketing texts on beauty and cosmetics contain both scientific and emotive language. The same sentence may contain words such as ‘neohesperidin’ and use appealing descriptions such as ‘radiant glow’ and ‘re-energises the skin’. That’s why a cosmetics translator must not only have a command of the specific terminology, but also be able to write compelling marketing copy.

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I translate content about wellness, well-being, personal development, lifestyle and mindset into clear language that is a joy to read. Because daily well-being, life management and self-development are very personal topics, writing about them requires sensitivity and care – as do translations about them.

As the aim of this kind of writing is to help the reader develop a new mindset, it is as important for the translator as for the writer to be encouraging and empathetic and to avoid coming across as judgemental.

Knowing the terminology used in personal development content is important, but it also requires emotional intelligence. I know how to create a translation that is genuinely encouraging and empowering – and I do it from the heart.

I have translated exercise books and course material on topics
such as coping with loneliness, parenting, learning to deal with conflicts in a couple relationship and adjusting to a new phase of life after retirement. I have also translated Antti Aho’s empowering mindset-focused book From Accountant to Consultant (in
Finnish: Kirjanpitäjästä konsultiksi – pääkirja).

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Translations about art and artists require a special kind of creativity and insight. After all, each work of art represents the specific artist's unique way of thinking.

It also calls for the ability to think like an artist in order to understand an artist’s work and ideas, and to describe them in a clear and inspirational way.

I have extensive experience in translating texts about art, culture and artists into fluent content that’s a pleasure to read.

My clients include foundations, museums, cities and
organisations offering artist residencies.

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What my clients say

Reeta Holma, Finnish Cultural Foundation

With Taina’s translations, we don't have to waste time correcting sentences at the basic level. Instead, we go straight to fine-tuning the content. As someone who’s very interested in languages myself, I find it inspiring and rewarding to discuss different solutions with her.

Kaisa Härmälä, The Ateljé

It’s been a real pleasure working with you and we are very happy with your translations – you really captured our tone of voice and used rich language :) Thanks again for a great package that does the job excellently, as well as for noticing the errors in our original texts and suggesting useful corrections.

A representative from an art foundation

Please pass on my warmest thanks to Taina, she's done a tremendous job – just last week we were talking about how much we liked her latest translation, it was excellent. We are so happy and grateful that she is the translator working on our texts! On top of that, communication between us works great and she always asks questions to clarify the translation and lets us know if there are any oddities in our texts, etc.

A representative from an art foundation

Many thanks to Taina for this! I’m so impressed with her skill and precision!

Pekka Saarremaa, PNP Crossing Borders

Taina is a top professional and a reliable and easy partner to work with: the best quality, flexibly.